Agree completely with everything you've said here.
I didn't understand it at all while studying design. It took a very vague, but insanely talented art director (my mentor and definitely a "borderline crazy person") several years to teach me this. The journey will consist of many failures, but when you reach the destination, you'll know exactly why. That means you'll have a better idea of what you should and shouldn't do in the future with the project.
If you were given the final design on a silver platter, you wouldn't treat it with the same respect.
by Marc Edwards — Oct 18
I didn't understand it at all while studying design. It took a very vague, but insanely talented art director (my mentor and definitely a "borderline crazy person") several years to teach me this. The journey will consist of many failures, but when you reach the destination, you'll know exactly why. That means you'll have a better idea of what you should and shouldn't do in the future with the project.
If you were given the final design on a silver platter, you wouldn't treat it with the same respect.